The study of Financial Holding Company Marketing Channel Strategies - A Case of Taipei Fubon Bank and Cathay United Bank

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 93 === Since the gold accuses of Finance announcing and implementing,there are fourteen financiers have got permission to set up financial holding company by 2005,the financiers expect to reach the goals of cross-saling,economic-scale and cost reduction by accus...

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Bibliographic Details
Main Authors: Hung I-Jui, 洪逸瑞
Other Authors: 黃曼琴
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/77143128755149841469