THE EFFECT OF COUNTRY OF BRAND AND COUNTRY OF MANUFACTURE ON CONSUMERS' PRODUCT EVALUATIONS: THE MODERATERING ROLE OF PRICE DISCOUNT
碩士 === 大同大學 === 事業經營研究所 === 93 === The more international markets become, the greater the salience of Country-of-Origin effects on consumers’ products evaluation. Moreover, under the increasing global rationalization circumstance, it’s very common that a product has different country of brand and co...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59889601212688462540 |