The influence of eclectic brand extension strategy on extension performance
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 93 === In the plural market with keen competition, the companies offer the various product lines in order to meet customer''s demand. But the companies want to reduce the cost of the new products, they often put new product to enter market through the brand...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39860867320706948459 |