Evaluating the Willingness to Pay for Mobile Value-Added Services from Respects of Perceived Values
碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 93 === According to data published by ACI-FIND, a subdivision of Institute for Information Industry, the rate of ownership of mobile phones in Taiwan has decreased from 114% in the end of 2003 to 100% in the end of 2004. This means mobile phone marketers tend to pay...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10337910651778689380 |