Developing Marketing Strategies Allocation Model in Taiwan’s Bio-Cosmetics Sector by Using the Fuzzy AHP

碩士 === 元培科學技術學院 === 經營管理研究所 === 94 === Many female consumers regard cosmetics as a daily necessity, as reflected by the wide array of cosmetic brands in the intensely competitive market sector. Given the enormous consumer demand and stringent competition, manufacturers must more thoroughly understan...

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Bibliographic Details
Main Authors: Chen-Ying Wang, 王貞穎
Other Authors: Pi-Fang Hsu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/wf2e9f