THE CONCRETE APPLICATION ON EXPERIENTIAL MARKETING－THE CASE STUDY OF APPLE TAIWAN
碩士 === 元智大學 === 企業管理學系 === 93 === ABSTRACT This research attempts to describe how the concept of experiential marketing has been translated and applied in a concrete setting. The focus of this study is on the gap potentially existing between the intended effect and the actual responses felt by the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33722254883941439024 |