The Effect of Incongruent Package Design on Package Attractiveness and Product Evaluation：The Moderating Effect of Product Category and Self-Monitoring
碩士 === 元智大學 === 國際企業學系 === 93 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12479510518708759925 |