A Study on the Innovation Strategies of Marketing Management in Taiwanese Alternative Music Industry
碩士 === 元智大學 === 資訊傳播學系 === 93 === Based on Kotler’s value-delivery processes, the purpose of this study is to investigate the innovation strategies of marketing management in Taiwanese alternative music industry. This research attempts to explore a stable profit model of Taiwanese music industry via...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90348911541249980026 |