The Effect of Expected Quality、Perceived Quality and Cognitive Dissonance on Repurchase Intentions — An Empirical Study of Outbound Tourists in Taiwan
碩士 === 真理大學 === 管理科學研究所 === 94 === As a result of the rapid-developing economy and increasing incomes, people in Taiwan are paying greater attention to leisure activities. At the same time,overseas travels have become many people’s choice when planning for a trip. This research intends to study cust...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63840609786421559561 |