Teenager Acceptance of On-line Shopping:Integrating Conformity with TAM
碩士 === 國立中正大學 === 資訊管理所 === 94 === The study aims to integrate conformity with TAM model to understand teenager acceptance of on-line shopping. A survey was conducted to empirically test the model. Results indicated that purchase intention and the likelihood of conformity significantly affect teenag...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99211777925673760928 |