A Study of Economic Analysis and Business Strategy in the Recreational Industry: Theoretical Models
博士 === 中華大學 === 科技管理學系(所) === 94 === This study uses a game theory approach to investigate three subjects. Chapter 2 investigates those cases where firms use both comparison advertising to affect the preference of consumers and price competition to acquire greater profits, and then we analyze the ef...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92161687127680160423 |