A Study of a Comparison/Contrast of the Consumer’s Impression of the Attributes between chain and Non chain coffee shops in Taipei
碩士 === 中華大學 === 經營管理研究所 === 94 === ABSTRACTWith the advantage of huge fund, management system, and chain outlet, many local and foreign enterprises recently bring in various styles of chain coffee shops. They expand their business territory rapidly. Successful management brings about their magnific...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87810073125776837020 |