The study of the Brand Switch Behavior on packing beverage coffee market in Taiwan megalopolis--Take「L.G.D.S」as an example
碩士 === 長榮大學 === 經營管理研究所 === 94 === According to A. C. Nielsen market survey report, the total value of pack beverage market in Taiwan has already been close to hundred billion of Taiwan dollars, almost occupy most of Taiwan G.D.P. value above 210,000 times (15,676 dollars); in the high competitive p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g4nx72 |