A Study of Repurchase Intention on Web Auction : Focus on Service Quality, Perceived Risk and Customer Satisfaction Perspectives
碩士 === 長榮大學 === 資訊管理研究所 === 94 === The Internet Auction has unlimited market potential. Related managerial issues have become the research focus in the academia and business. However, there seems to be insufficient research on customer’s re-purchase intention. The study aims to investigate this to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47706252528328650676 |