Inpatient Satisfaction Measurement and Customer Relationship Management in Medical Center - a case study
碩士 === 嘉南藥理科技大學 === 醫療資訊管理研究所 === 94 === Due to the continuous changes in the cost-control policy of the National Health Insurance plan and highly demanded quality of health care by consumers, the hospitals in Taiwan are fighting fierce battles for surviving. In 2002, Marketing Health Services pred...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78391981269806700963 |