The Relationship Between Industry andSports Sponsorship－Evidence of Professional Season Sport
碩士 === 中原大學 === 企業管理研究所 === 94 === The studies about sports sponsorship in the past mainly focus on consumer behaviors and the benefit of sponsorship, and the characteristics of each industry or manufacturer is positively correlated with the regularity of sports sponsorship. Meanwhile, the phenomeno...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/68514078135671002166 |