Brand Assets and Perceived Consumption Values with Market Performance-An Exploratory Study on Multinational Cleaning Manufacturing Companies

碩士 === 中原大學 === 企業管理研究所 === 94 === In our daily life, cleaning products provide people with convenient and clean environment. Because of competition, cleaning manufacturing companies often emphasize that brands need to develop variable and fit strategies to attract and meet demand of their customers...

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Bibliographic Details
Main Authors: Chui-Yeh Chiang, 江垂曄
Other Authors: Kwang-Cheng Chang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/85118740322881132852