Brand Assets and Perceived Consumption Values with Market Performance－An Exploratory Study on Multinational Cleaning Manufacturing Companies
碩士 === 中原大學 === 企業管理研究所 === 94 === In our daily life, cleaning products provide people with convenient and clean environment. Because of competition, cleaning manufacturing companies often emphasize that brands need to develop variable and fit strategies to attract and meet demand of their customers...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85118740322881132852 |