The Marketing Segmentation of the third Communication System and Customer Satisfaction
碩士 === 中原大學 === 資訊管理研究所 === 94 === The purpose of the thesis, while using Roger's Innovation Adoption Theory as its frame, is to identify the acceptance of the 3G Mobile Phone based on mobile phone consumers' preference and their demand for the services. We try to find out whether the 3G M...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56733304646095045983 |