A Study on Factors Affecting Consumers’ Adoption of Innovative Product : A Case of iPod
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 94 === In recent years, as the prevailing of the computer and internet network, and the rapid growth of digital music market, information technology manufacturers put out various innovative products－MP3 player, such as iRiver, Joybee and iPod, etc. In succession, Apple...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/knzzeh |