The Effects of Odd-Ending Price and Consumer Characteristics on the Perception of Prices for Consumer Goods.
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 94 === Many retailers endeavor to encourage consumers to purchase products through the monetary promotions in order to attract consumer''s attention and the purchase desire, however, different characteristics of consumers may create different consumer reactio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w2wx88 |