A study on Advertising Effectiveness of Animated Spokes-Characters
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 94 === The former scholars usually put their focus on the research of the celebrities, the experts, the CEO, and the typical consumers, but only a few scholars would choose to discuss the connection about the spokesman''s source credibility and attractiveness...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3yhgjk |