A Study of Tourist’s Information Search Strategies and Leisure Motivation for Travel Activities- A Case of Sun Moon Lake National Scenic Area

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 94 === This study aims to discuss the tourists’ information search strategy and leisure motivation when they participate their leisure activities in Sun Moon Lake national scenic area. This study wants to probe whether the differences exist in information search strate...

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Bibliographic Details
Main Authors: Chiung-Hua Chang, 張瓊化
Other Authors: Wen-Shin Huang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/n746xb