The effects of left-digit phenomena, NFC, and purchase involvement on the perception of prices for consumption goods
碩士 === 朝陽科技大學 === 應用外語研究所 === 94 === In order to increase their sales, companies endeavor to lure and stimulate consumers to purchase products through promotional activities, particularly monetary promotions. However, not all monetary promotions influence consumers to purchase products because diff...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v7a695 |