A Study of the Brand Equity, Perceived Risk, and the Involvement on the Consumer Behavior of TV Shopping.
碩士 === 大葉大學 === 事業經營研究所 === 94 === This research is based on the the Brand Equity, Perceived Risk, and the Involvement, discussing if thses theories can effectively measure the consumer behavior and explain TV shopping market. And the research’s results show as: 1.The perceived risk will affect the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63112361678988737030 |