A Study for Involvement Level and Consumer Behavior of Online Shopping
碩士 === 大葉大學 === 事業經營研究所 === 94 === ABSTRACT This research is based on the involvement theory, discussing if the involvement theory can effectively measure the consumer behavior and explain online shopping market. And the research’s results show as: 1.The motivation of purchase will affect the cu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00565694990285451719 |