A Study for Involvement Level and Consumer Behavior of Online Shopping
碩士 === 大葉大學 === 事業經營研究所 === 94 === ABSTRACT This research is based on the involvement theory, discussing if the involvement theory can effectively measure the consumer behavior and explain online shopping market. And the research’s results show as: 1.The motivation of purchase will affect the cu...
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00565694990285451719 |
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ndltd-TW-094DYU001630232015-10-13T10:34:48Z http://ndltd.ncl.edu.tw/handle/00565694990285451719 A Study for Involvement Level and Consumer Behavior of Online Shopping 消費者網路購物涉入程度及消費行為之研究 Liu Chih-Jen 劉誌仁 碩士 大葉大學 事業經營研究所 94 ABSTRACT This research is based on the involvement theory, discussing if the involvement theory can effectively measure the consumer behavior and explain online shopping market. And the research’s results show as: 1.The motivation of purchase will affect the customer equity. 2.The involvement will affect the motivation of purchase. 3.The involvement will affect the customer equity. 4.The motivation of purchase will affect consumer behavior. 5.The involvement will affect consumer behavior. 鄭華清 2006 學位論文 ; thesis 78 zh-TW |
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NDLTD |
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zh-TW |
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Others
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NDLTD |
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碩士 === 大葉大學 === 事業經營研究所 === 94 === ABSTRACT
This research is based on the involvement theory, discussing if the involvement theory can effectively measure the consumer behavior and explain online shopping market. And the research’s results show as:
1.The motivation of purchase will affect the customer equity.
2.The involvement will affect the motivation of purchase.
3.The involvement will affect the customer equity.
4.The motivation of purchase will affect consumer behavior.
5.The involvement will affect consumer behavior.
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| author2 |
鄭華清 |
| author_facet |
鄭華清 Liu Chih-Jen 劉誌仁 |
| author |
Liu Chih-Jen 劉誌仁 |
| spellingShingle |
Liu Chih-Jen 劉誌仁 A Study for Involvement Level and Consumer Behavior of Online Shopping |
| author_sort |
Liu Chih-Jen |
| title |
A Study for Involvement Level and Consumer Behavior of Online Shopping |
| title_short |
A Study for Involvement Level and Consumer Behavior of Online Shopping |
| title_full |
A Study for Involvement Level and Consumer Behavior of Online Shopping |
| title_fullStr |
A Study for Involvement Level and Consumer Behavior of Online Shopping |
| title_full_unstemmed |
A Study for Involvement Level and Consumer Behavior of Online Shopping |
| title_sort |
study for involvement level and consumer behavior of online shopping |
| publishDate |
2006 |
| url |
http://ndltd.ncl.edu.tw/handle/00565694990285451719 |
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