A Study on the Relationship between Integrated Marketing Communication and Consumers’ Cognition of Green Product
碩士 === 大葉大學 === 事業經營研究所 === 94 === Because consumers began emphasizing the issues of environmental protection, the producers needed to conduct the analysis of consumers’ behavior and took consumers’ environmental consciousness into consideration before proceeding product marketing, and thus the new...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18720186588212560414 |