The Antecedent of Relationship Qualities in Brand Communities
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 94 === Muniz and O’Guinn (2001) discussed about the brand community concept. He suggested that in the brand community, customer brand and other customer’s will interact and thus influence each other. The concept is different from traditionally market research. This re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13640250173190146356 |