The Brand Strategy and Brand Equity Relation Studies of Outstanding Worldwide Brand Enterprise from Taiwan-ASUS,CHENG SHIN, GIANT

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 94 === For the past ten years, the domestic industry has faced the salary run-high, the labor force run-short, and the production cost raise constantly. The enterprise should not only produce effectively goods with high additional value, but also response to the co...

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Bibliographic Details
Main Authors: Jiann-Chii Su, 蘇建綺
Other Authors: mingKuo Chuang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/31983784544190710806