A Study on the Impact of Promotional Pricing Manifestation of Internationally Renowend Skincare Products to Brand Valuation and Desire to Purchase
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 94 === The study explores the impact of promotional pricing manifestation of internationally renowned skincare products to brand valuation and desire to purchase. Utilizing the questionnaire method, a total of 320 questionnaires were distributed, focusing on c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60504773920561508745 |