A Study on the Correlation between Internal Marketing, Customer Orientation and Job Satisfaction in International Tourist Hotels
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 94 === With the increasing importance of service sector, how to satisfy consumers and build customer loyalty plays a decisive role on the operating performance. The study focuses on the first line employees and supervisors of international tourist hotels as the stu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04857800424316234027 |