Consuming Research of Buying Behavior of Electronic Product：Take Smart Phone as an Example
碩士 === 大葉大學 === 資訊管理學系碩士在職專班 === 94 === ABSTRACT The documents of consumers’ behaviors research point out consumers’ decisions affected by many factors including external environment factors and internal environment factors。Consumers’ individual factors include consumers’ source, motivation, knowle...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44154288736439039932 |