Consuming Research of Buying Behavior of Electronic Product：Take Smart Phone as an Example

• Main Authors: Ching-Ruei Lin, 林清睿
• Other Authors: 李德治
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/44154288736439039932

碩士 === 大葉大學 === 資訊管理學系碩士在職專班 === 94 === ABSTRACT The documents of consumers’ behaviors research point out consumers’ decisions affected by many factors including external environment factors and internal environment factors。Consumers’ individual factors include consumers’ source, motivation, knowledge, attitude, characteristic, value and life of style etc. Sales man can indirect affect consumers’ behaviors through advertisements, public reports etc., to notify or educate consumers. If the sales men can understand the efficiency what the consumers expect after buying cellular phone, they can provide various products’ information to consumers for choice. Especially in raising model-Smart Phone becomes a popular product. This project finds out the gender with different concepts in product’s attribute, motion of purchase、decision of purchase、and attitude, obviously in functions、price、purpose、operation interface。The female is prefer to purchase Survey Candidates have the same opinions in price. The prices they are will to purchase are lower the reasonable sale prices. This research index cognition and feeling will affect the willing of purchase. The resource of cognition mostly comes from newspaper、magazines、advertisements；The female’s feeling is the main factor to purchase Smart phone without deeply understanding causing risk. That is called “Purchase Risk”. This research result can be a reference of sale announcement. Key Words：mobile internet service, mobile business, Personal Digital Assistant（PDA）, Smart Phone