A Relationship Study between Brand Equity of a Theme Park Affiliated Hotel and Relationship Marketing of Travel Agents – A Case Study on Janfusun Prince Hotel
碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 94 === The main purpose of this study focused on the relationship exploration between the brand equity of a theme park affiliated hotel, the Janfusun Prince hotel as a case, and the relationship marketing of travel agents. A well-defined and structured questionnair...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22530018484196401268 |