The Impact of Brand Benefits on Brand Trust, Brand Affect and Brand Relationship Quality: A study of Luxury Brand
碩士 === 逢甲大學 === 企業管理所 === 94 === Luxury, as a concept and a material good, is an obsession of today’s consumer society. The rapid rise in standards of living and increasing consumer product knowledge has given rise to a democratization of what has traditionally been described as top-of- the-range pr...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12774902600702142555 |