A Study of Television Commercial Effectiveness in Different Demographics
碩士 === 逢甲大學 === 保險所 === 94 === This research studies two TV commercial, broadcasted in 2005,of E life insurance company in Taiwan. We investigated the advertisement effects of the two TV commercial by questionnaire survey. Our results reveal that the two TV commercial of E life insurance achieved th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60952659119879360793 |