The Effect of Utilitarian and Hedonic Value on Consumers’Attitude and Satisfaction in Online Stores
碩士 === 逢甲大學 === 國際貿易所 === 94 === As the internet becomes more popular, there are more online shoppers nowadays. The online shopping is much more convenience than the traditional channels. Many people want to take advantage of the new channel to do a business on the internet, but few of them can hold...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03589287276036400074 |