The Pricing Strategy of the Third Generation Telecommunication Products
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 94 === We investigate the strategic advantages and 3G product’s pricing strategy of WCDMA operators based on the case studies. Three companies are selected as cases, CHT, FET, and VIBO. We also examine the relationship between the short-term price strategy and network...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98702428024827597789 |