A Study of the Effect of Bank''s Brand Perception on Customers Relationship Behavior--The Case of Taishinbank in Customers Finance and Wealth Management
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 94 === The brand is the enterprise reveals the merit suddenly, the maintenance competitive advantage, the development enterprise benefit important basis; The service goal is meeting consumer''s need, attracts the consumer to expend, guarantees the enterprise...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48575853319247513135 |