The Analysis of Cross-Selling’s EffectIn a Financial Holding Company【 For Example〝 F 〞Financial Holding Company】

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 94 === The purpose of incorporating Financial Holding Company (FHC) is to integrate finance products; e.g. banking services, insurance, stocks, to offer total solution pack of financial services to customers and enable cross selling inside branches. Generally speaking...

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Bibliographic Details
Main Authors: Shu-Ju Wang, 王淑如
Other Authors: Paul Chao
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/88873559489443370169