The Influence of Switching Costs on Customer Loyalty and Customer Lifetime Value –An Empirical Study of Mobile Telecommunication Industry
碩士 === 佛光人文社會學院 === 管理學研究所 === 94 === Nowadays as the mobile telecommunication market is being saturated, the competition is getting furious in the mobile phone service market. Moreover, as the government applies mobile number portability policy in 2005, the operators are face a more serious competi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79442258448321902215 |