The Effects of Online Store Images and Risk Perception on Internet Purchase Intention

碩士 === 輔仁大學 === 管理學研究所 === 94 === Due to the Internet popularization, changed consumer's shopping behavior, simultaneously also strengthened the consumer to certain specific category commodities demands, then is willing to spend more money to purchase the commodity in the network. In the future...

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Bibliographic Details
Main Authors: Chiung-Yu Chen, 陳瓊玉
Other Authors: Tai-Sheng Jung
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/55710830656274783824