Customers’ cross-buying intentions in the travel industry.
碩士 === 輔仁大學 === 管理學研究所 === 94 === Why do some customers cross-buy different services from the same provider? This study examines the impact of corporate reputations on customers’ cross-buying intentions for services. Cross-buying refers to the customers’ practice of buying additional products and se...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/95143286766455425834 |