The influence of store environment and brand awareness on cognitive trust, affective trust and customer loyalty
碩士 === 輔仁大學 === 管理學研究所 === 94 === Recently, experiential marketing and relationship marketing is very popular. However, people have both rational and affective sides. Experiential marketing emphasizes too much on customer emotion to ignore customer cognitive side. Besides, trust is the key of relati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16427453842891237773 |