Customers’ cross-buying intentions in life insurance industry
碩士 === 輔仁大學 === 管理學研究所 === 94 === Cross-selling is the practice of promoting additional products and services to existing customers in addition to the ones a customer currently has. Most of the 29 insurance companies in Taiwan sell hundreds of different categories and functions insurance. People in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87630052550664249818 |