The Impact of Sales Promotion on Brand Equity of 3C Chain Stores and Purchase Intensions
碩士 === 輔仁大學 === 管理學研究所 === 94 === With the expansion of 3C Chain Stores and marked by the characteristic of 3C Products, 3C Chain Stores have already had more bargain power and initiative over manufactures. Recent years have witnessed “Chain is the King” concept, and the competition among 3C Chain h...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/79949486317197632762 |