Female Consumers’ Evaluative Criteria and Style Preferrence for Purchasing Wedding Gowns in the United States of America
碩士 === 輔仁大學 === 織品服裝學系 === 93 === The objectives of this research is to (1) investigate Amercan female consumers’ evaluative criteria and style preference for purchasing wedding gowns and (2) to establish the product development model for merchandising the wedding gowns in the United States of Ameri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89950273385673038112 |