A Study on Teenager’s Self-Construction on Advertising Effect

碩士 === 輔仁大學 === 織品服裝學系 === 93 === Consumption is an important social behavior. People obtain self-recognition and social agreement via consumption. Consumption is not only with the meaning of economic, but also with the meaning of social culture. The consumption of teenagers is more influenced by th...

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Bibliographic Details
Main Authors: Jui-Yun Chung, 鍾瑞芸
Other Authors: Ta-Kuang Hsu
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/39173074532876056841