The Impact of Spokesperson Credibility on Advertising Effectiveness and Purchasing Intention— The Effect of Moderating from Designer and Model
碩士 === 輔仁大學 === 織品服裝學系 === 94 === In the era of integrated Marketing Communication, advertising media plays a very important role. In other words, by appropriate arrangement, there will be multiplying advertising effect and using advertising endorser is a very common advertising strategy. This study...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85590271313696790619 |